Forbes Header

Forbes: 30-Under-30

A national award winning private social networking app for the Under30 list members

Client

Forbes

Services

Mobile

The Challenge

Forbes Nominates thousands of young women and men each year to be honored on their “30 Under 30” list. In 2015, Forbes decided that these exceptional people deserve an exceptional social network just for them. Forbes selected CrossComm to develop the iOS version of Under30 social network to be launched at the 2015 30 Under 30 Conference. But the timeline in which to create this world class app was VERY tight.

Two Shot of phones with Forbes app loaded

“It’s very difficult to find a team with advance skills and willing to work in a flexible environments with moving targets- CrossComm delivered on both.”

Salah Zalatimo, VP of Mobile Products @ Forbes

Our Approach

User Experience & API Consulting

The first step was reviewing the high level product roadmap, wireframes, and API schedule for the product. We used this information to distill an actionable series of tasks to accomplish Forbes's goals for the iOS component.

Analytics & 3rd Party Integration

We used powerful analytics tools to dissect and understand beta usage of the app. Empowered by this data we made key adjustments, providing the most highly polished user experience possible.

Transparent Communication For Client Success

Efficiency and transparency were essential in giving Forbes the confidence that Under30 iOS would meet their high standards and their deadline. To reach this end CrossComm provided weekly progress reports, charted in the graph below.

Graph of progress reports

Results

Victory without a Hitch

The Under30 app launched on time at the 2015 Under 30 Conference. Attendees immediately began utilizing the app's many features to share and comment on media, connect and schedule meet-ups with other participants, and receive real-time updates to the conference agenda. The app sees continued use by conference attendees, and was awarded the 2015 Best Media Mobile Application by the Web Marketing Association.