A national award winning private social networking app for the Under30 list members
Client
Forbes
Services
Mobile, and UX/UI
The Challenge
Forbes Nominates thousands of young women and men each year to be honored on their “30 Under 30” list. In 2015, Forbes decided that these exceptional people deserve an exceptional social network just for them. Forbes selected CrossComm to develop the iOS version of Under30 social network to be launched at the 2015 30 Under 30 Conference. But the timeline in which to create this world class app was VERY tight.
“We didn't just need a development team to execute work; we desired a partner that was willing to understand what we are trying to do and grasp the science and purpose of our product. CrossComm demonstrated the ability to do both.”
Audrey Turley, Principal @ ICF International
“We were looking for a partner that worked with cutting edge mobile technologies that required a lot of research and learning to build a polished product. It was evident after speaking with the CrossComm team that they were the right partner”
Andy Schrader, CPO @ Reveal Mobile
“It’s very difficult to find a team with advance skills and willing to work in a flexible environments with moving targets- CrossComm delivered on both.”
Salah Zalatimo, VP of Mobile Products @ Forbes
“Don and the whole CrossComm team had things to add to my idea...I was looking for someone to partner with me in that way, to provide some expertise that I didn't have and to take what I had and make it better.”
Felicity Harper, PhD., Clinical Psychologist and Professor @ Karmanos Cancer Institute
“We didn't just need a development team to execute work; we desired a partner that was willing to understand what we are trying to do and grasp the science and purpose of our product. CrossComm demonstrated the ability to do both.”
Audrey Turley, Principal @ ICF International
“We were looking for a partner that worked with cutting edge mobile technologies that required a lot of research and learning to build a polished product. It was evident after speaking with the CrossComm team that they were the right partner”
Andy Schrader, CPO @ Reveal Mobile
“It’s very difficult to find a team with advance skills and willing to work in a flexible environments with moving targets- CrossComm delivered on both.”
Salah Zalatimo, VP of Mobile Products @ Forbes
“Don and the whole CrossComm team had things to add to my idea...I was looking for someone to partner with me in that way, to provide some expertise that I didn't have and to take what I had and make it better.”
Felicity Harper, PhD., Clinical Psychologist and Professor @ Karmanos Cancer Institute
“We didn't just need a development team to execute work; we desired a partner that was willing to understand what we are trying to do and grasp the science and purpose of our product. CrossComm demonstrated the ability to do both.”
Audrey Turley, Principal @ ICF International
“We were looking for a partner that worked with cutting edge mobile technologies that required a lot of research and learning to build a polished product. It was evident after speaking with the CrossComm team that they were the right partner”
Andy Schrader, CPO @ Reveal Mobile
“It’s very difficult to find a team with advance skills and willing to work in a flexible environments with moving targets- CrossComm delivered on both.”
Salah Zalatimo, VP of Mobile Products @ Forbes
“Don and the whole CrossComm team had things to add to my idea...I was looking for someone to partner with me in that way, to provide some expertise that I didn't have and to take what I had and make it better.”
Felicity Harper, PhD., Clinical Psychologist and Professor @ Karmanos Cancer Institute
“We didn't just need a development team to execute work; we desired a partner that was willing to understand what we are trying to do and grasp the science and purpose of our product. CrossComm demonstrated the ability to do both.”
Audrey Turley, Principal @ ICF International
Our Approach
User Experience & API Consulting
The first step was reviewing the high level product roadmap, wireframes, and API schedule for the product. We used this information to distill an actionable series of tasks to accomplish Forbes's goals for the iOS component.
Analytics & 3rd Party Integration
We used powerful analytics tools to dissect and understand beta usage of the app. Empowered by this data we made key adjustments, providing the most highly polished user experience possible.
Transparent Communication For Client Success
Efficiency and transparency were essential in giving Forbes the confidence that Under30 iOS would meet their high standards and their deadline. To reach this end CrossComm provided weekly progress reports, charted in the graph below.
Results
Victory without a Hitch
The Under30 app launched on time at the 2015 Under 30 Conference. Attendees immediately began utilizing the app's many features to share and comment on media, connect and schedule meet-ups with other participants, and receive real-time updates to the conference agenda. The app sees continued use by conference attendees, and was awarded the 2015 Best Media Mobile Application by the Web Marketing Association.
